Nokia unveils two new smartphones in London

Nokia at its annual event tagged Nokia World, has demonstrated its resolve to regain dominance of the Smartphone market by unveiling a bold portfolio of innovative phones,

Nokia at its annual event tagged Nokia World, has demonstrated its resolve to regain dominance of the Smartphone market by unveiling a bold portfolio of innovative phones, services and accessories, including the first smartphones in its Windows Phone-based portfolio of high end devices.

The Nokia Lumia range was launched in London by the company’s Chief Executive Officer and President Stephen Elop. The smartphones according to Elop will give users a range of new experiences designed to make everyday moments more amazing.

The stunningly social Nokia Lumia 800 brings content to life with head-turning design, Nokia’s best social and Internet experience, familiar Nokia elements, such as leading imaging capabilities and new signature experiences. The colourful and affordable Nokia Lumia 710 is a smartphone that brings the Lumia experience to more people around the world.

Nokia also launched four new mobile phones which feature stylish design, a rich social experience and location-aware technology.  The Nokia Asha 300, Nokia Asha 303, Nokia Asha 200 and Nokia Asha 201 blur the line between smartphones and feature phones, offering QWERTY and touch screen experiences, combined with fast and easy access to the Internet, integrated social networking, messaging and world-class applications from the Nokia Store.

Derived from Hindi meaning ‘hope’ – Asha signifies Nokia’s focus on positive user experiences and connecting millions of people to new opportunities that help them reach their aspirations.

“Eight months ago, we shared our new strategy and today we are demonstrating clear progress of this strategy in action. We’re driving innovation throughout our entire portfolio, from new smartphone experiences to ever smarter mobile phones,” said Stephen Elop. The Nokia Chief Executive noted that “from the Nokia Lumia 800 to the Nokia Asha 201, Nokia will be bringing compelling new products to the market faster than ever before. Pete Cunningham, Principal Analyst, Canalys also indicated that since Nokia’s major strategic shift only eight months ago, the company has found a new energy. 

He said Nokia is delivering on its pledges, and is clearly demonstrating its path to future success.The new phones will be available from November this year.